About Me

Digital marketer with hands-on experience in paid media (Google & Meta Ads), SEO, and social media marketing through live projects. Alongside this, I bring over 4 years of experience in building and scaling content-driven social media platforms to a combined 4M+ audience. This background allows me to approach performance marketing with a strong growth mindset, combining audience insights, creative testing, and data-driven optimization. My live-project work includes Google Ads and Meta Ads campaigns, on-page & Off-Page SEO activities, and structured social growth strategies that drive reach, engagement, and conversions. I’m passionate about turning data into actionable experiments and measurable results. Explore my case studies below to see examples of campaign setups, outcomes, and the strategies used — or reach out to collaborate on digital marketing, growth, or performance projects.

What i do?

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Paid Media (Google & Meta Ads)

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Socialmedia Growth & Management

SEO (On-Page & Off Page)

Graphic Designing using Canva

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Website Designing

Email Marketing

PAID MEDIA (Google Ads)

Google Ad Remarketing Campaign

Case Study 1: Google Ads Remarketing Campaign (4 Conversions)

Campaign Type

Google Ads – Remarketing Campaign

Objective

Re-engage previous website visitors and convert warm audiences into leads.

Key Metrics (from campaign dashboard)

Conversions: 4
Impressions: 616
Average CPC: ₹1.70
Conversion Rate: 5.19%

Strategy

The campaign focused on targeting users who had previously interacted with the website, ensuring ads were shown to a high-intent audience. Remarketing was used to improve conversion efficiency compared to cold targeting.

Results

The campaign generated 4 conversions with a strong conversion rate of 5.19%, validating the effectiveness of remarketing for warm audiences even with a limited impression volume. The low average CPC helped maintain cost efficiency during the test phase.

Google Ad Remarketing Campaign

Case Study 2: Google Ads Display Campaign (Awareness → Conversion)

Campaign Type

Google Ads – Display Campaign

Objective

Increase brand visibility and support lead generation through upper-funnel reach while contributing to remarketing audiences.

Key Metrics (from campaign dashboard)

Conversions: 1
Impressions: 872
Average CPC: ₹2.68
Conversion Rate: 1.75%

Strategy

The campaign focused on generating awareness by reaching a broader audience through display placements. The objective was to drive visibility and assist conversions, while also feeding users into remarketing lists for further engagement.

Results

The campaign achieved 872 impressions and generated 1 conversion, demonstrating its role in both awareness and assisted conversion within the funnel. The campaign maintained a controlled CPC during the test phase.

Google Ads Search (PPC) Campaign

Case Study 3: Google Ads Search Campaign (Keyword Demand Test)

Campaign Type

Google Ads – Search (PPC)

Objective

Capture high-intent search traffic and test keyword demand for lead generation.

Key Metrics (from campaign dashboard)

Impressions: 5.1K
Average CPC: ₹12.44
Conversions: 0
Conversion Rate: 0%

Strategy

The campaign focused on visibility for relevant search queries to understand demand and user intent. Initial emphasis was on gaining impressions and data to evaluate keyword relevance and landing page alignment.

Results

The campaign achieved 5.1K impressions, indicating strong keyword visibility and search demand. However, no conversions were recorded during the test phase, highlighting opportunities for optimization beyond ad delivery.

Google Ads Video Campaign — Case Study

Case Study 4: Google Ads Video Campaign (Top-Funnel Reach)

Campaign Type

Google Ads – Video Campaign (YouTube)

Objective

Increase brand awareness and reach a broad audience at the top of the funnel to support downstream remarketing and conversions

Key Metrics (from campaign dashboard)

Impressions: 7.5K
Average CPC: ₹4.08
Total Cost: ₹155
Conversions: 0

Strategy

The campaign focused on maximizing reach and visibility with a controlled budget. The goal was to introduce the brand to new audiences and build awareness that could later be leveraged through remarketing campaigns.

Results

The campaign achieved 7.5K impressions at a low total cost, demonstrating strong reach efficiency. While no direct conversions were recorded, the campaign successfully contributed to top-funnel visibility and audience pool expansion.

PAID MEDIA (Meta Ads)

Meta Ads Lead Generation Campaign

Case Study 1: Lead Generation Campaign — Home Furnishing Brand (30 Leads)

Campaign Type

Meta Ads – Lead Generation (Instant Form)

Brand

Anjani Furnishings (or “Home Furnishing Brand” if you want to anonymize)

Objective

Generate qualified leads for curtain and furnishing inquiries using Meta lead generation ads.

Key Metrics (from campaign dashboard)

Leads Generated: 30
Cost per Lead (CPL): ₹74.97
Amount Spent: ₹2,249.18
Daily Budget: ₹226
Impressions: 15,771
Reach: 9,900

Strategy

The campaign focused on capturing high-intent leads using Meta’s instant lead forms, reducing friction in the conversion process. Targeting was optimized for local relevance and interest-based audiences aligned with home furnishing needs.

Results

The campaign successfully generated 30 leads at an average CPL of ₹74.97, demonstrating efficient lead acquisition within a controlled budget. Strong reach and impressions ensured consistent visibility while maintaining cost efficiency.